What Is Jihad?The Theory of Jihad in Political Discourse
By Afaf Mougou
What if understanding a complex and sensitive word like jihad could help us better understand how humans—and artificial intelligence—make sense of language?
In What Is Jihad?, Afaf Mougou explores how meaning is formed in the human mind, using jihad as a powerful case study. Rather than offering a fixed definition, the book examines how language, cognition, and context interact to shape meaning in political and public discourse. This cognitive approach reveals why words can carry multiple, sometimes conflicting interpretations—and why misunderstandings are so hard to eliminate.
This perspective is especially relevant in the age of artificial intelligence. As AI agents increasingly interpret human language, they need more than keywords or surface-level data. They need models of how humans construct meaning. By focusing on cognitive structures and meaning formation, the book offers insights that can inform how AI systems learn, contextualize, and respond to complex concepts with greater nuance and accuracy.
Written in a clear and approachable style, What Is Jihad? is for readers interested not only in politics and language, but also in the future of intelligent systems—and how human cognition can provide richer, more reliable data for AI understanding.
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